The Royal Flying Doctor Service has once again ranked first in the Charity Benchmark 40 by Charity RepTrak - and has done so for 13 of the 14 years that the study has been conducted.
The national survey conducted annually of the top 40 national charities, shows the RFDS continues to record a reputation score significantly stronger than the other 39 organisations included in the Benchmark 40. The RFDS however holds very good company, with Surf Life Saving, National Breast Cancer Association, The Fred Hollows Association and St John National Ambulance making up the top 5.
For years, RepTrak (formerly known as the Reputation Institute) has published the Australian Charity Reputation Index, which ranks Australia’s 40 largest charities using a scoring system measuring areas such as trust, admiration, respect and overall esteem.
It is interesting to observe that again, despite Australia’s increased focus on personal/family financial security, environment and climate change - each of the five leading charities has an extremely strong focus on the physical health and well-being of Australians.
“A patient’s trust in their medical services is always vital”, says David Alley, Acting Executive Director of the Royal Flying Doctor Service of Australia, -- “particularly if they are living in rural and remote parts of this large continent that don’t have easy access to health services enjoyed in our cities,”
“The RFDS is humbled that we continue to have the public’s trust in the provision of vital, emergency medical and primary health care services to rural and remote Australia. It gives our staff great pride that communities and families rely on us – and we are honoured to do such work.”
The RFDS is part of Australia’s broad national health system and works closely with governments, industry, Aboriginal Medical Services, Primary Health Networks, Local Hospital Districts, GPs and rural and remote communities -- to keep Aussies healthy and safe.
This 2024 Charity RepTrak ™ survey result is a testament to the RFDS’s strong partnerships and relationships across the country, as well as the wonderful ongoing efforts of first responders, local volunteers that clear and light dirt airstrips, long-serving custodians of medical chests, rural hosts for clinics, fundraisers and donors and much more.
We thank them all for their tireless work to keep Aussies safe.
