There are 35 charities that have been recognised for having an excellent public reputation, based on the large national public survey conducted by RepTrak from October to late December 2021. The long list includes charities we all know and love, such as the Smith Family, St Vincent De Paul Society, the RSPCA, the Movember Foundation and Cancer Council of Australia.
“Over almost a decade of measuring reputation, we continue to see the reputational strength of many not-for-profit organisations built, in general, on their ability to clearly link how they positively impact the community and the specifics of the services they deliver. In addition, clearly informing the public of this link by using a genuine, authentic, and relevant narrative. RFDS is one example of an organisation who continue to excel at this finding”, says Oliver Freedman, SVP RepTrak APAC.
Included in the charities with scores showing excellent reputation are vital emergency medical and health charities that have key roles in the pandemic response, such as St Johns Ambulance, Lifeline Australia, Beyond Blue and the Australian Red Cross.
The Royal Flying Doctor Service is humbled to have received the highest survey score of 98.1, and is proud to be along-side Guide Dogs (94.6), Surf Life Saving Australia (92.9), Foodbank (91.8) and the Starlight Children’s Foundation (91.7) in the top 5.
“A patient’s trust in their medical services is vital – particularly if they are living in locations that don’t have easy access to the services enjoyed in our cities”, says Frank Quinlan, RFDS Federation Executive Director. “That we have earned this trust, in the provision of vital, emergency medical and primary health care services to rural and remote Australia, gives our 2100 staff great pride.”
The RFDS is part of Australia’s broad national health system, and works closely with governments, industry, Aboriginal Medical Services, Primary Health Networks, Local Hospital Districts, GPs and rural and remote communities -- to keep Aussies healthy and safe through both aeromedical emergency and primary health care services.
The Royal Flying Doctor Service is honoured to be recognised on this Charity Index for so many years and is particularly pleased to be in such good company with other hard-working and dedicated charities.
