Australia’s Most Reputable Charity. Twelve times.
The RFDS was recently recognised as Australia’s Most Reputable Charity for the 12th time in Reptrak’s annual charity and not-for-profit study (2023).
Reptrak’s independent survey measures key areas such as trust, admiration, respect and overall esteem within the Australian charity sector.
Health and wellbeing remain a clear priority for all Australians with each of the five leading charities focussed on the physical health and wellbeing of Australians.
“A patient’s trust in their medical services is vital – particularly if they are living in locations that don’t have easy access to the services enjoyed in our cities," RFDS Federation Executive Director, Frank Quinlan said.
“At the RFDS, we are humbled that we continue to earn the public’s trust in the provision of emergency medical and primary healthcare services to rural, regional and remote Australia. It gives us great pride to know that communities and families rely on us – and we are honoured to do such work. Our thanks go to every staff member, volunteer and supporter who is part of the RFDS team.”
This 2023 Charity RepTrak® survey result is testament to RFDS strong partnerships and relationships across the country, as well as the wonderful ongoing efforts of first responders, locals that clear and light dirt airstrips, long-serving custodians of medical chests, rural hosts for clinics, volunteers, fundraisers, sponsors, donors and supporters.
We thank them all for their tireless work to keep Aussies safe.
What is the Australian Charity Reputation (RepTrak®) Index?
For years, RepTrak (formerly known as the Reputation Institute) has published the Australian Charity Reputation Index, which ranks Australia’s 40 largest charities using a scoring system measuring areas such as trust, admiration, respect and overall esteem.
Measuring the perceptions of the community, the RepTrak index is focuses of seven drivers of reputation: Citizenship, Services, Innovation, Conduct, Leadership, Workplace and Cost Management.
This year, the RFDS scored a total of 96.6 points (out of 100), followed by Guide Dogs (93.3), The Fred Hollows Foundation (92.6), St John Ambulance (92.5) and Surf Life Saving Australia (92.3) rounding out the top five.
