The campaign features pioneering augmented reality software. Users will be able to bring Reverend John Flynn, founder of the RFDS, to life by scanning his image on the Australian $20 note with their smartphones.
The animated version of John Flynn shares with users the story of the Flying Doctor and how the addition of two Rio Tinto LifeFlight PC-24 jet aircraft to the RFDS fleet is a game changer for aero medical service in Western Australia.
As a long-term supporter of the RFDS in Western Australia, Rio Tinto has committed $22.5 million since 2004 in support of the service. This includes $10 million towards the acquisition and aero medical fit-out of the two PC-24 jet aircraft which serve as ‘emergency wards
in the sky’.
Rio Tinto is now partnering with the Australian public to help the RFDS with ongoing aircraft maintenance costs and for the purchase of life saving aero medical equipment. Rio Tinto Iron Ore chief executive Chris Salisbury said: “While these jets are a great asset to WA, it costs a lot of money to keep them in the sky. That’s why we’re now raising funds to ensure the RFDS can continue their vital services across the state.
“We’re calling on Australians to help ‘Keep Flynn Flying’, with Rio Tinto matching all donations up to $100,000.”
Go to www.rfdswa.com.au to donate to the campaign and double your dollar.
Go to KeepFlynnFlying.com on your smartphone to bring a $20 note to life.
